Facebook social media iconTwitter social media iconInstagram social media iconSubmit to Reddit

An Introduction to Equalization - A free download from Audio Masterclass

An Introduction to Compression: Basic Compression - A free download from Audio Masterclass

Equipping Your Home Recording Studio - A free download from Audio Masterclass

Kicktronic allows you to perform solo with the sound and feel of a full band

Is the time right to buy Waves plug-ins at bargain-basement prices?

Avid is wrong. You need more than great Pro Tools plug-ins.

New for 2011 - a remote controlled microphone stand

Should we clean up old recordings, or keep their noise and distortion in all their glory?

When to compress, and why

Q: "Why is the signal from my microphone low in level and noisy?"

How to record with unlimited tracks

Another amazing bargain keyboard instrument

Golden Globes 2011

To impress a client, your work needs to be IMPRESSIVE

One of the fundamental principles of Audio Masterclass is that if you want to get work in the audio industry, you have to be able to impress potential clients. If your audio or music is not impressive, then the work will go to someone else whose audio or music is impressive.

One of the fundamental principles of Audio Masterclass is that if you want to get work in the audio industry, you have to be able to impress potential clients. If your audio or music is not impressive, then the work will go to someone else whose audio or music is impressive. There is no shortage of people looking, indeed hungry, for work. A potential client can simply say, "Next!" without a moment's hesitation.

So here's an example where the client wanted someone to produce a sampled drum track. Note that in the professional industry, if real drumming is required, it is no problem at all to hire a drummer. So when a sampled drum track is requested, it should sound like a sampled drum track.

Here is candidate No. 1 for the job (If you can't play these .wav files directly in your browser, you should download them to audition in your DAW)...

Candidate 1

Well it fulfills the criterion of sounding like sampled drums, so maybe the client will pick up the telephone. But before he does so, he hears this...

Candidate 2

No contest. This work is much more inspiring. (It is worth noting that the editing isn't perfectly clean, but that can be OK in the context of sampled drums. It adds texture.)

Similar issues apply in all areas of audio and music. There is always someone else around who can do the work, so to get yourself picked, any demonstration material you produce has to go the extra mile and impress the client.

By the way, if there were twenty more demo tracks to listen to, the very best example might not get heard. The client will stop at the first that makes him go, "Wow!" and pick up the phone. But that's the way the business works. Sometimes you just have to keep knocking on doors until one opens for you. Once you have built relationships with a number of clients, your telephone won't stop ringing.

The moral - be impressive and you'll get work.

P.S. The image is of Julia Domna, wife of Roman Emperor Septimius Severus. Empressive or what?

By David Mellor Sunday March 10, 2013